Political and Intelligent Literacy, Millennials Will Be Ready to Choose the Right President!
Kanal Utama. The Indonesian millennial generation will determine the direction of the 2019 presidential election because of their significant population size, 34-50 percent. They also don't have an apolitical attitude. Candidates who are able to think, absorb and accommodate their aspirations will have enough profit to win.
Indonesia has taken the first step towards the 2019 presidential election by announcing the presidential and vice-presidential candidate pairs on August 10 2018. The 2019 presidential election is the second chance meeting between Joko "Jokowi" Widodo and Prabowo Subianto.
President Jokowi has appointed a vice presidential partner who is accompanying him, Ma'ruf Amin, a conservative cleric from the Indonesian Ulama Council (MUI) with a background in the Muslim group Nahdaltul Ulama. On his side, Prabowo has chosen vice-presidential candidate Sandiaga Uno, a businessman and former deputy governor of the Indonesian capital, Jakarta.
Even though the presidential election will still be held in April 2019, supporters of the two candidates since the announcement of the two pair names have aggressively started campaigns mainly on social media. Voters from millennial age groups are potential targets because of their significant population size and widespread use of their social media.
Internet-based politics
The population of millennial groups in Indonesia composes around 34.5 to 50 percent of the total population, with an age range of 15-35 years. This figure shows a very significant size, so millennial voters become the clear target group to win. However, are the two competitors aware and familiar with millennial generation aspirations?
A strong characteristic of the millennial generation is the high rate of literacy and their involvement in the Internet. The Boston Consulting Group (BCG) and the University of Berkeley in the study of "American Milenials 2011: Describing the Generation of Enigma" identified the strong face of millennial America as a digital native.
About 57 percent of millennials are among the first group to try new technology. Their online activities in uploading and creating content ranging from photos, blogs, micro blogs, and others are very high: 60 percent, when compared to the activities of non-millennial groups as much as 29 percent.
Research conducted in 2016 by the Indonesian Alvara Research Center showed that the millennial generation of Indonesia has characteristics similar to American millennials. Millennial Indonesia uses digital resources to know and understand politics by relying on Twitter, Facebook, YouTube, Instagram, and LINE (rather than WhatsApp) channels to shape their perceptions of politics. Competing presidential candidates who practice politics theoretically now need to overcome this new political phenomenon to achieve success.
Pragmatic thinking
The perspective of the Indonesian millennials is, whether embracing politics is beneficial for their immediate needs and innovative creativity and imagination. Idealism in politics, which means full commitment to political ideology from the left, Islamic, or liberal direction, is not a general perspective in millennial politics. Millennials consider politics based on their real and direct impact.
Media in Indonesia often portray millennials as pragmatic and less interested in political idealism, presenting the image of successful young professionals with smart business breakthroughs and innovations such as the founders of Gojek and Tokopedia. Young politicians are barely included in the media as representatives of the millennial generation. However, despite their pragmatism, the millennial generation of Indonesia is not apolitical.
In fact, millennial Muslim Indonesians are very critical of the current government in power as seen in their superiority in the # 2019 Movement of President. They joined in the movement, although sometimes they joined without thinking about exactly what the next agenda would be. The two presidential candidates should recognize this trend and find ways to change their political strategies.
Significance of Religion
The Pew Research Center survey found that African-American millennial groups were more religious than their peers. This survey is interesting because it reflects the general trend of the Indonesian millennial generation. Indonesian millennial Muslims preserve and have a deep commitment to their Islamic doctrine.
However, in studying religion, they obtained material from online sources, rather than from authoritative institutions and experts who had knowledge in religious studies. There is a tendency for them to be attracted to conservative Islamic groups. Many newly established Islamic congregations have a membership base dominated by millennials.
This trend is quite alarming for the future of moderate Islam in
Indonesia has taken the first step towards the 2019 presidential election by announcing the presidential and vice-presidential candidate pairs on August 10 2018. The 2019 presidential election is the second chance meeting between Joko "Jokowi" Widodo and Prabowo Subianto.
President Jokowi has appointed a vice presidential partner who is accompanying him, Ma'ruf Amin, a conservative cleric from the Indonesian Ulama Council (MUI) with a background in the Muslim group Nahdaltul Ulama. On his side, Prabowo has chosen vice-presidential candidate Sandiaga Uno, a businessman and former deputy governor of the Indonesian capital, Jakarta.
Even though the presidential election will still be held in April 2019, supporters of the two candidates since the announcement of the two pair names have aggressively started campaigns mainly on social media. Voters from millennial age groups are potential targets because of their significant population size and widespread use of their social media.
Internet-based politics
The population of millennial groups in Indonesia composes around 34.5 to 50 percent of the total population, with an age range of 15-35 years. This figure shows a very significant size, so millennial voters become the clear target group to win. However, are the two competitors aware and familiar with millennial generation aspirations?
A strong characteristic of the millennial generation is the high rate of literacy and their involvement in the Internet. The Boston Consulting Group (BCG) and the University of Berkeley in the study of "American Milenials 2011: Describing the Generation of Enigma" identified the strong face of millennial America as a digital native.
About 57 percent of millennials are among the first group to try new technology. Their online activities in uploading and creating content ranging from photos, blogs, micro blogs, and others are very high: 60 percent, when compared to the activities of non-millennial groups as much as 29 percent.
Research conducted in 2016 by the Indonesian Alvara Research Center showed that the millennial generation of Indonesia has characteristics similar to American millennials. Millennial Indonesia uses digital resources to know and understand politics by relying on Twitter, Facebook, YouTube, Instagram, and LINE (rather than WhatsApp) channels to shape their perceptions of politics. Competing presidential candidates who practice politics theoretically now need to overcome this new political phenomenon to achieve success.
Pragmatic thinking
The perspective of the Indonesian millennials is, whether embracing politics is beneficial for their immediate needs and innovative creativity and imagination. Idealism in politics, which means full commitment to political ideology from the left, Islamic, or liberal direction, is not a general perspective in millennial politics. Millennials consider politics based on their real and direct impact.
Media in Indonesia often portray millennials as pragmatic and less interested in political idealism, presenting the image of successful young professionals with smart business breakthroughs and innovations such as the founders of Gojek and Tokopedia. Young politicians are barely included in the media as representatives of the millennial generation. However, despite their pragmatism, the millennial generation of Indonesia is not apolitical.
In fact, millennial Muslim Indonesians are very critical of the current government in power as seen in their superiority in the # 2019 Movement of President. They joined in the movement, although sometimes they joined without thinking about exactly what the next agenda would be. The two presidential candidates should recognize this trend and find ways to change their political strategies.
Significance of Religion
The Pew Research Center survey found that African-American millennial groups were more religious than their peers. This survey is interesting because it reflects the general trend of the Indonesian millennial generation. Indonesian millennial Muslims preserve and have a deep commitment to their Islamic doctrine.
However, in studying religion, they obtained material from online sources, rather than from authoritative institutions and experts who had knowledge in religious studies. There is a tendency for them to be attracted to conservative Islamic groups. Many newly established Islamic congregations have a membership base dominated by millennials.
This trend is quite alarming for the future of moderate Islam in
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